NIKE x CARHARTT

Working with the Nike NBHD team we designed and installed a custom Carhartt X Nike set for the launch event celebrating the collaboration between these two iconic brands. Alongside the event were site specific installations for three of Londons most iconic sneaker stores: Footpatrol, Offspring and Sneakersnstuff.

Incorporating original Carhartt WIP fabrics, printed graphics, raw concrete product displays and lighting units into the builds we created bespoke POS units and a stage set designed to amplify the campaign messaging and both brands' core aesthetic.

NCS x JIMMY TURRELL - NO WE CAN

As part of the 'No We Can' campaign with Karmarama we hosted two workshops with artist Jimmy Turrell. Using mixed media materials guests created their own tshirt designs under the direction of Jimmy. The final membership tshirt was then created by the Newcastle based artist inspired by the young peoples artworks.

Event production, live workshop management, delivery of final artwork for print and delivery of content for use across the NCS channels.

NIKE WHITE SHIRT PROJECT
- CAMPAIGN CONTENT

As part of the White Shirt Project we worked with 11 chosen influencers and clubs to create a content series including stills and films that culminated in the Rise of the Fearless film at the heart of the campaign.

Capturing the talent design consultations with Tottenham Textiles, their Fearless stories and the shirts design and production process the content put the talent stories front and centre.

- Click to play film

ADIDAS

Complete creative concept, design and installation of five London press showrooms over a three year period at the adidas London head office. Encompassing the full range from Originals though Football, Womens, Performance and special projects including Y3 and White Mountaineering.

Key product launches include: Predator and Ace/X soccer boots, Ultraboost, Tubular and ZX Flux sneakers and Stella McCartney and Parley releases.

BRIXTON BRIDGE

In partnership with Brixton Design Trail and TFL we worked with competition winners Farouk Agoro and Akil Scafe-Smith to develop their artwork and paint the iconic Brixton Bridge. Painted over a period of three weeks with a team of local artists this was a community project to be proud of.

IKEA x VIRGIL ABLOH "FITTING ROOMS"

Working with Mother London and Ikea, we designed and built an immersive space to celebrate the UK launch of this iconic collaboration as part of London Fashion Week.

The Ikea x Virgil Abloh “Fitting Rooms” featured a series of interconnecting spaces, each showcasing a product from the new range. Classic Greek statues holding “Sculpture” bags, retail printers reproducing the “Receipt” rug artwork and tattoos applied to visitors arms under the “Temporary” clock - each product told its own unique story, playing with visitors senses and encouraging physical interaction with the space and products.

REEBOK AZTREK & RAPIDE

We were commissioned to create a series of three global seeding kits for the retro releases of the Aztrek OG, Aztrek and Rapide sneakers.

Taking inspiration from 90’s toy packaging we produced bespoke boxes featuring retro graphics, die cut acetate windows and hanging tabs. The kits were seeded across Europe to key influencers and media alongside a printed catalogue of product originally released at the same time as the retro sneakers.

NIKE 'FORCE STUDIO'

A three month installation at Nike Town London, the FORCE workshop allowed people to customise Nike Air Force 1 trainers and a selection of apparel. Using bitmap inkjet guns, laser engraving, stitched fabric swooshes and labels,
customers created bespoke products in an engaging and hands-on environment.

Creating original graphics libraries and developing accessories, we managed the design, production and set-up of all custom assets and products.

CIROC 'WELCOME TO THE FAMILY'

Working with Ciroc and Blue Flame Agency we produced a series of billboards installed in LA as part of the French Vanilla product launch.

Alongside the printed billboards we produced assrets for the digital campaign including a Hypebeast 'Welcome to the Family' reskin.

NIKE WHITE SHIRT PROJECT

We were commissioned to design, produce and execute the White Shirt Project at NikeTown London. Featuring x11 bespoke shirts created by Tottenham Textiles in collaboration with Nike, we developed a series of premium acrylic display units alongside two ‘atelier’ cases to showcase the ‘making’ process for two of the community teams involved.

The content of the exhibition was a collaborative effort from Nike and Tottenham Textiles consisting of x11 bespoke England shirts, each telling a different fearless story. These stories were then communicated through the exhibition build, live event and supporting assets

ABSOLUT x PAM HOGG

We worked with internationally renowned fashion designer Pam Hogg, Absolut and John Doe to create the bespoke bottle artwork in both a design and consultancy role.

The result is a stunning, exclusive bottle that reflects Pam Hogg's fashion credentials and used as bar backers across All Bar One venues.

BULLEIT WHISKEY

Working with the Bulleit team at Diageo we produced film and photography content that lived at the heart of the Community Ink campaign.

Shooting leading tattoo artists in London, Berlin, Copenhagen, Dublin and Amsterdam, each creating their panel for the final Bulleit billboard we followed their journey from the studio to the European campaign launch.

- Click to play film

NIKE WC19

Celebrating the launch of the new women’s world cup kits OUTSIDE created a showroom installation at their iconic NikeLAB/1948 London store. Drawing inspiration from the kit design we managed all design, build and installation alongside the live event and panel discussion with key global stakeholders.

The build focused on the England and France kits with these heroed in a bespoke metal 'cage' with lighting design, printed graphics and floral elements inspired by the product.

NIKE 'PROJECT BLADE'

Nike approached us with a wonderful idea - to gift prosthetic blades to young talented athletes in a similar style used to seed products to influencers and media.

We created a seeding kit with 1 to 2 blades (as required) held in die cut foam inserts, delivered alongside a single shoe box and set of illustrated bespoke stickers to customise the prosthetic.

EXPERIENCE

Having founded Outside Agency 10 years ago as an independent creative agency I have always focused on delivering culturally relevant work and connecting clients with both new and established talent.

With nearly 20 years' industry experience delivering work for clients including Nike, Fitbit, Diageo, adidas, M&C Saatchi, Fleishman Hillard, Karmarama and Mother London, I’m excited to now be working with our friends at The Lift Agency.

We are in the process of setting up a new London office to offer targeted creative services across the UK with a London focus. Lift already work with some amazing brands in the world of sport, fashion and lifestyle including The Ryder Cup, John Smedley Knitwear, Gill Sailing, Arsenal FC and Daniel Ricciardo/F1… so you’re in good hands.

Jack and his team are a dream to work with. The quality they deliver, paired with their creative genius, has led to the highest quality of
production multiple times over the last three years of working with them. A great team to work with from briefing to completion – looking forward to the next project!

ABI HALLWORTH - ORIGINALS AND SPECIAL PROJECTS, ADIDAS

Somehow Jack and his team have managed to be more than just a design company but an advisor on all things creative. I often find myself tapping up his consultancy across a spectrum of needs.

Jack probably has one of the best networks of artists, producers, fabricators and creators, often linking me to talent I would most likely never have come across!

LAUREN WINTER - MANAGING DIRECTOR - EMEA HEAD BRAND & CONSUMER MARKETING, FLEISHMAN HILLARD

I’ve worked on campaigns with Jack for over a decade, across two agencies and 10 different clients - we’ve painted cars, designed limited edition bottles, ran cross-country workshops and made T-shirts with a run of over 60,000. I trust Jack and his team to deliver every time.
They’re always the first port of call on the projects I know they’ll excel at and the ones I call up with obscure briefs when other agencies have failed. Beyond their creative talents and network of contributors, what stands out most to me is the dedication to ‘making it work’ whatever
the weather.

JAMIE MANCINI - CREATIVE DIRECTOR, KARMARAMA

I’ve had a great working relationship with Jack and OUTSIDE for the past ten years across various projects and disciplines. Most recently my team at Combs Enterprises has worked with Jack on a wide-ranging portfolio of projects, including branding, video and design. I know that I can trust both Jack and his network of talent to deliver culturally connected, engaging and polished results to any brief.

RANA REEVES - FOUNDER, RANAVERSE

CONTACT

EMAIL: j.beckett@theliftagency.com / beckett.jack@gmail.com

CALL: +44 (0) 751 5373 682

FOLLOW: @jb__ldn