31st State

The problem with teenage skin...

Retained as the central creative agency to develop and bring a new

brand – 31st State – to market, an all natural skincare and grooming brand targeted at teenage boys.

Responsible for the naming, branding, packaging design, PR/marketing

plans, ambassador engagement and content creation – OUTSIDE was responsible for delivering all aspects of the launch campaign and bringing the brand to market.


Branding, packaging and content creative & design.


31st State