The problem with teenage skin...
Retained as the central creative agency to develop and bring a new
brand – 31st State – to market, an all natural skincare and grooming brand targeted at teenage boys.
Responsible for the naming, branding, packaging design, PR/marketing
plans, ambassador engagement and content creation – OUTSIDE was responsible for delivering all aspects of the launch campaign and bringing the brand to market.
Branding, packaging and content creative & design.