Fitbit Colourworks

Working with Fitbit and Fleishman Hillard, OUTSIDE were tasked

with creating an immersive, multi discipline workout space

that celebrated the new Versa Lite fitness tracker.

Transforming Protein Studios through a sophisticated lighting system

that was synchronised with the workouts, the room constantly changed

colour to reflect the Versa Lite accessories range. In the second room,

bespoke product display units, a GIF booth and branded touch points

delivered the key product information and brand messaging.


Immersive event space
design & build.