Fitbit Summer Streets
An experiential activation as part of Regent Street Summer Streets we created a giant inflatable ball pit filled with 80,000 brand coloured balls for the Fitbit 'Pump It Up' campaign.
Working with House of Dinosaur we ran two days of activities, competitions and kids free play with members of the public winning the latest Fitbit products. Alongside the ball pit we created a number of branded assets including tiered seating units, leader boards, lifeguard chairs and a product/retail zone.
Creative concepts, design, production, installation & live event management.