Nike WC19 Kit Launch

Celebrating the launch of the new women’s world cup kits OUTSIDE created a showroom installation at their iconic NikeLAB/1948 London store. Drawing inspiration from the kit design we managed all design, build and installation alongside the live event and panel discussion with key global stakeholders.

The build focused on the England and France kits with these heroed in a bespoke metal 'cage' with lighting design, printed graphics and floral elements inspired by the product. 


Launch event art direction, design & build.


Nike Football