Nike White Shirt Project

OUTSIDE were commissioned to design, produce and execute the White Shirt Project at NikeTown London. Featuring x11 bespoke shirts created by Tottenham Textiles in collaboration with Nike, we developed a series of premium acrylic display units alongside two ‘atelier’ cases to showcase the ‘making’ process for two of the community teams involved.

The content of the exhibition was a collaborative effort from Nike and Tottenham Textiles consisting of x11 bespoke England shirts, each telling a different fearless story. These stories were then communicated through the exhibition build, live event and supporting assets.


Exhibition/event creative & art direction, 3D & graphic design, fabrication of all assets, installation & live event management.


Nike UK