Nike White Shirt Project - Content

As part of the White Shirt Project we worked with the chosen 11 influencers

and clubs to create a content series including stills and films that culminated

in the Rise of the Fearless film at the heart of the campaign.

Capturing the talent design consultations with Tottenham Textiles, their Fearless stories and the shirts design and production process the content put the talent stories front and centre.


Launch campaign art direction & content creation.


Nike Football