Reebok Aztrek & Rapide Seeding Kits

We were commissioned to create a series of three global seeding kits

for the retro releases of the Aztrek OG, Aztrek and Rapide sneakers.


Taking inspiration from 90’s toy packaging we produced bespoke boxes

featuring retro graphics, die cut acetate windows and hanging tabs. The kits were seeded across Europe to key influencers and media alongside a printed catalogue of product originally released at the same time as the retro sneakers designed by OUTSIDE.


Packing creative, design & production.


M&C Saatchi & Reebok