Reebok x Cardi B 'Nailed it' Seeding Kits

Marking the European launch of the Cardi B and Reebok collaboration Outside was commissioned to create a series of seeding kits inspired by the global advertising/marking campaign.

Through Club C sneakers delivered in bespoke, large protein tubs and foil pouches alongside branded vitamin gummy bottles the release was directly placed in the hands of Europes key influencers and media.


Creative & art direction, design & packaging production. 


M&C Saatchi